Find New Customers with Social Media and Mobile promotions
Technology and the Internet play an important role in helping small and medium-sized business (SMBs) reach more consumers quickly and less costly. In fact, these days SMBs are more likely to advertise online than via traditional media.1
Social Media (like Facebook, Twitter) and Mobile Marketing are low-cost avenues to find new customers and engage regularly with existing customers. Saverhood helps businesses attract more customers with easy-to-use Social Media and Mobile Marketing features.
1 Based on the "Local Commerce Monitor Wave X!!!," from The Kelsey Group and ConStat, 77% of US SMBs used online for advertising in August 2009, compared with 69% that used tradtional media. This is the first time penetration of online advertising surpassed traditional. This milestone is an indicator of the broad shift to online platforms.
Using Social Media (Facebook, Twitter)
Post your deal to your Facebook and Twitter pages. It's easy to do and lets you reach your fans and followers. A link back to Saverhood.com gives your followers quick access to your offer details.
Members share your deal with friends by email, Facebook and Twitter with just one click.
Increase Reach with Mobile Marketing
Reach Saverhood members wherever they are, and make it convenient for them to redeem your deal.
Members may request your offer by text message, then simply show their phone at your business to get your deal. This convenient feature is available with our Premium plans, and there are no limits on the number of texts sent. Just check the Mobile distribution option when you create your listing.
Why Mobile Marketing?
Mobile marketing is one of fastest growing forms of business advertising. Here's why:
> Higher response than traditional advertising channels.
95% of Text messages are opened, read and responded to within 5 minutes
[Source: Technology Association of Georgia; An Introduction to Mobile Technology]
Texting has become pervasive, and generates response rates two to ten times higher than Internet display ads.
[Source: Opus Research 2009]
Nearly 100% of all mobile phones are SMS text message capable [Sources: CTIA 2009 and Opus Research 2009]
> Reach customers wherever they are.
- Nearly all (91%) Americans have their mobile phones within arm’s reach 24 hours a day, eliminating barriers associated with location and access to media [Morgan Stanley]
> Consumer acceptance of relevant mobile marketing messages.
42% of 18-34 year olds and 33% of 35–44 year olds were interested in receiving alerts on their cell phones from places they frequent. Food, entertainment and consumer products top the list of categories: 53% expressed interest in being notified about restaurant specials around them
[Source: online survey by 1020 Placement/ Placecast and Harris Interactive of 2,029 adults in July 2009].
Text messaging helps you engage with prospective and current customers wherever they are. This low-cost, immediate reach channel is a smart addition to your existing advertising strategies.